About GoLoyal
Digital loyalty made simpler for independent businesses.
GoLoyal exists to help independent businesses give customers another reason to come back — without asking the owner to become a loyalty-software expert.
We combine simple digital loyalty cards with personal setup help, so you get a programme that fits your business rather than a piece of software you have to figure out alone.
No customer app. No new till system. Personal help getting set up.
Repeat customers matter. Loyalty should not have to be complicated.
Independent businesses already put significant effort into winning a customer for the first visit. The commercial opportunity is encouraging more of those customers to come back.
A loyalty programme can help with that, but setting one up can feel more complicated than it needs to be. GoLoyal's purpose is to make that process simpler — with a focus on a useful customer journey rather than unnecessary complexity.
Built for businesses where repeat customers really matter.
GoLoyal is designed around independent businesses such as:
- Cafés and coffee shops
- Salons and barbers
- Dog groomers
- Takeaways and restaurants
- Independent retailers
- Other independent businesses where repeat visits or purchases are important
You do not have to work out the loyalty programme alone.
GoLoyal's assisted setup means you get personal help, not a blank form to fill in on your own. GoLoyal can help the business owner think through:
- What repeat behaviour they want to encourage
- What kind of reward could make sense
- How simple the programme should be
- How staff will explain it
- How customers will join
- Preparing the digital loyalty card
- Getting ready to launch
Keep the loyalty experience simple for everyone involved.
No separate customer app
Customers use the GoLoyal joining flow and can keep their loyalty card in Apple Wallet or Google Wallet.
No new till system
GoLoyal is designed to work alongside the way the business already serves customers, rather than requiring a replacement till.
Simple customer joining
Customers can begin joining through the business's GoLoyal QR.
Straightforward staff use
Staff use GoLoyal's staff-scanning flow when the customer returns.
The technology is there to support the loyalty programme — not become the programme.
What matters most is helping the business create a clear repeat-customer experience. Apple Wallet, Google Wallet, joining QR codes and staff scanning are simply the tools that make that experience practical.
You should not need to understand how any of that works behind the scenes. GoLoyal keeps the customer-facing process straightforward, so you can focus on running your business.
A more personal way to get started.
GoLoyal is not a faceless self-service product where you are left to configure everything on your own. If you are considering a loyalty programme, you can get in touch and tell us about your business and what you would like it to achieve.
From there, we can help you decide whether the approach makes sense for you and help shape the setup.
If you are considering loyalty for your business, you do not need to have the whole programme worked out before you contact GoLoyal.
Straightforward digital loyalty, with a clear scope.
GoLoyal is
- Digital loyalty for independent businesses
- Assisted setup
- QR-based joining
- Apple Wallet and Google Wallet customer cards
- Staff scanning
- Focused on encouraging repeat visits and purchases
GoLoyal is not positioned as
- A replacement till
- A full POS platform
- An enterprise CRM
- A marketing-automation suite
- An ecommerce platform
- A native customer app
- An enterprise retail system
Frequently asked questions
Who is GoLoyal built for?
Independent small businesses where repeat visits or purchases matter, including cafés, salons, dog groomers, takeaways, restaurants and independent retailers. If your business is different, you can still get in touch and we can talk through whether the approach makes sense.
Do I have to design the loyalty programme myself?
No. Personal help choosing a sensible reward and preparing the programme is part of GoLoyal's assisted setup.
Do my customers need to download an app?
No. Customers use the GoLoyal joining flow and can keep their digital loyalty card in Apple Wallet or Google Wallet.
Do I need a new till system?
No. GoLoyal does not require the business to replace its existing till system.
Can I talk to someone before deciding?
Yes. The existing Get Set Up enquiry route lets you explain what your business does and what you want to achieve, so GoLoyal can discuss whether the approach is a sensible fit.
Does GoLoyal work the same way for every type of business?
No. The loyalty structure should reflect how that business's customers buy and return. The assisted setup is intended to help shape an appropriate approach.
Tell us about your business.
You do not need to arrive with a finished loyalty programme. Tell GoLoyal what the business does, how customers typically return and what repeat behaviour you would like to encourage.
GoLoyal can help shape a sensible programme and prepare the digital loyalty card.
No customer app. No new till system. No complicated setup.